Changing the Way We Sleep
For an industry that barely saw any change or disruption for decades, there sure have been some interesting developments in the last few years. From mattresses delivered to your door to adjustable mattresses that offer a new level of comfort, new technology and innovative practices are changing how we sleep. As well, new trends in the industry are changing how we buy mattresses. Here are a few trends that may represent the future of the mattress industry:
- Sustainable Mattress Production
Virtually every industry in the world is focused on how it can create sustainable practices that have minimal impact on the environment, and the mattress industry is no different. Currently, old mattresses occupy a great deal of space in landfills across the world. However, there is now a push towards creating organic, biodegradable mattresses that will present less of an issue when they are no longer comfortable and supportive and must be thrown away. From using biodegradable fabrics to reducing carbon emissions during the production phase, the mattress industry has already shifted towards more sustainable practices, and this trend is sure to continue.
- Online Mattress Stores
Online mattress stores are already one of the fastest growing trends in the industry. Online mattress stores offer a wide variety of benefits for the consumer. Since these companies operate solely online, they have low overhead costs because they do not need to pay for retail space, commission percentages, or utilities. As well, online mattress stores purchase their inventory in bulk straight from the manufacturer, which drastically reduces their costs. These savings are passed on to the consumer, resulting in dramatically more affordable mattresses compared to brick-and-mortar mattress stores.
Beyond their affordability, online stores also allow you to shop for your mattress without being pressured by pushy salespeople. Not only can you shop from the comfort of your own home, but online services largely offer free delivery, so you don’t even have to worry about how to get the mattress home.
- Cutting-edge mattress accessories
While the mattress industry is sure to adapt to new advances in technology, the same can be said for other bedtime accessories. Pillows outfitted with cooling gel can offer a more comfortable sleep for those who feel overheated throughout the night. Conversely, heated blankets can offer exceptional comfort for those who are chilly at night without restricting airflow. Although your mattress is a crucial factor in determining how well you sleep, your pillows, blankets, and other bedtime accessories are also important factors that must be considered.
- Improved understanding of sleeping practices
More time and effort is being spent on analyzing sleep cycles and tracking the quality of our sleep. As our collective knowledge or sleeping practices increases, we will be able to create more innovative and cutting-edge designs that can help improve our sleep cycles. As technology continues to develop, so will our understanding of what makes the most restful sleep.
- More creative and targeted marketing
The current arms race in the mattress industry is less about selling the most mattresses and more about building a sustainable brand with a captivating story. Modern mattress companies have taken the industry by storm with some of their innovative, modern practices, and these trendy practices are sure to continue as mattress companies compete for market share. However, with increased competition comes better prices and more exciting new ideas, which can only benefit the consumer.
At Mattressville, we pride ourselves on being able to offer our customers some of the best mattresses and adjustable beds on the market at a fraction of the price of retail locations. We have a team of friendly, knowledgeable sleep consultants who will make sure you find the right mattress for your sleeping style.